evian reveals new bottle for its uniquely sourced natural mineral water: evian’s first ever label-free, fully recyclable bottle created using 100% recycled plastic* Wednesday 8th July 2020: evian has today revealed a new bottle with an engraved logo, as the - Last updated on Learn the good & bad for 250,000+ products. Of 30 billion plastic bottles used by UK households each year, only 57 per cent are currently recycled. The new design will be available as a 400ml bottle and features an ‘evian pink’ bottle cap. People with type O or 'negative' blood are LESS likely to catch coronavirus and die from Covid-19, study... England's woodland could DOUBLE to cover 20 per cent of the country without intruding on important habitats... Trove of ancient arrows dating back 6,000 years and preserved by ice on Norwegian mountain slope are... Upper arm bone may hold the key to how vertebrates rose from the ocean and first moved onshore 390 million... Dog-sized lizards invade the US! var vOut=""; Plastic pollution is ruining the ecosystems of the world, both marine and terrestrial. It litters shorelines, snags animals and suffocates entire populations of animals. 09-Jul-2020 at 13:03 GMT. This is the brand’s first circular, label-free bottle made from fully recycled PET (rPET), which can be recycled over and over, she said. This new product is part of the firms move to reduce virgin plastic across its entire range and an extension of the news the firm has become carbon neutral. Evian's new recycled plastic water bottle features an engraved logo instead of a label, in line with its goal to become "a fully circular brand" by 2025. "Natural" is an unregulated term! “A lot of the big hotel chains are keen on it,” Harit said. While the bottle itself is made from 100 per cent recycled plastic, the pink cap is made from the same type of plastic used in other Evian products. 'We wanted to keep the "Evian touch" when designing the bottle, and we created a new pink cap especially for this bottle. What a FANTASTIC product! Shweta Harit, Evian global brand VP, said this highlights the companies position as a pioneer in sustainable design solutions. Earlier this year evian became certified as a global carbon neutral brand​​. Happy holidays from our team to yours! Embossing takes place during the blow-molding stage, when the preform is heated and blown within the confines of the mold that has the final label-free bottle shape. 'Thanks to the engraving, we can preserve the natural beauty of the bottle and be closer to the water's purity. We are no longer accepting comments on this article. #Thankful . 20. Copyright - Unless otherwise stated all contents of this web site are © 2020 - William Reed Business Media Ltd - All Rights Reserved - Full details for the use of materials on this site can be found in the Terms & Conditions, Related topics: Related tags: Danone, Evian, Bottled water Danone’s natural mineral water brand evian has launched a new bottle with an engraved logo: a way to reduce the use of virgin plastic. Bottles are a major contributor to the increasing amount of plastic waste in the world's oceans. 'It's now more important than ever for us to bring consumers our natural mineral water in the more sustainable way as we owe everything to nature,' Harit said. Danone’s Evian brand has revealed a new bottle for its mineral water that is label-free, made from 100% recycled PET (apart from the cap), and reportedly fully recyclable. The bottle has been almost two years in the making, according to the firm, who say it will hold 400ml and feature an 'Evian pink' cap instead of the traditional light blue. Happy holidays from our team to yours! 'Breaking through the white noise with action is at the core of all that we do at Evian, which is why today's launch is a key advance in innovation for us. dataLayerNews.related_tags = sanitize_gpt_value2("Danone, Evian, Bottled water"); When will Earth be eco-friendly? This new product is part of the firm's move to reduce virgin plastic across its entire range, and an extension of the news the firm has become carbon neutral. It added that 'Evian plans to achieve this through pioneering partnerships' to redesign its packaging, accelerate recycling initiatives and remove plastic waste from nature. Shweta Harit, Evian’s global vice president, gave Environment + Energy Leader an early look at the fully recyclable bottle and discussed the unique challenges that stemmed from completely eliminating the label. , It’s the perfect time of year to celebrate & recognize our partners! 'Don't ever talk to the president that way!' The bottle has been almost two years in the making, according to the firm, who say the bottle will be 400ml and feature an 'evian pink' cap instead of light blue. Having circular packaging made from rPET that can be recycled at the end of its life supports the brand’s sustainability goals. var reg = new RegExp('\\W+', "g"); Danone, #digitaltechnology, The results of our global survey are in: distribution utilities need better power reliability. contact, 09-Jul-2020 While the bottle will only be available through the hospitality industry, a spokesperson said they were looking at way to 'make the most of the innovation'. } Parisian delicatessen La Grande Épicerie and the café chains Cojean and Prêt-à-Manger will carry the bottles, too. http://spr.ly/6012HG8Qn The bottle, which took nearly two years to develop, is also created from 100% recycled plastic (excluding cap). While China is responsible for 2.4 million tons of plastic that makes its way into the ocean, nearly 28 percent of the world total, the United States contributes just 77,000 tons, which is less than one percent, according to the study published in the journal Science. dataLayer.push(dataLayerNews); It won't be widely available at launch, with French hotels, restaurants and hospitality firms the first to stock it, rolling out to other countries by September this year. The 400-milliliter mineral water bottle took two years to develop and represents part of the Danone brand’s goal of becoming fully circular by 2025. Researchers warned eight million tonnes of plastics currently find their way into the ocean every year - the equivalent of one truckload every minute. dataLayerNews = {}; The evian brand has committed to make all of its plastic bottles from 100% recycled plastic (excluding cap and label) by 2025, avoiding the need for virgin plastic. The 400-milliliter mineral water bottle took two years to develop and represents part of the Danone brand’s goal of becoming fully Evian created a new water bottle made from 100% recycled plastic that is completely label-free. The caps use HDPE and OPP plastics to help preserve water quality, which can also be recycled. { This is largely due to plastic wrapping around bottles that are non-recyclable. , Thank you for being a part of our family in 2020, We are greatly looking forward to 2021! Taking a 'circular approach' to their products means using recycled plastics and trying to keep plastic in the economy and out of natural habitats. Processing & Packaging, Subscribe, By Rachel Arthur A week of #thanks. Learn the good & bad for 250,000+ products. The only industrialized western country on the list of top 20 plastic polluters is the United States at No. Smart, digital technology is at the heart of their improvement strategies. function sanitize_gpt_value2(gptValue) Scale Microgrid Solutions@ScaleMicrogrids. Free newsletter Using recycled plastic as a material reduces carbon emissions. 'This will enable plastic to evolve from potential waste to become a valuable resource,' the firm explained. © Copyright 2020 Business Sector Media LLC. So much plastic is dumped into the sea each year that it would fill five carrier bags for every foot of coastline on the planet, scientists have warned. $(document).ready(function() { Shocking footage of a wet market in Vietnam shows frogs... Secretive Facebook research lab reveals the 'world's... Is this the childhood home of Jesus Christ? “These things would struggle on shelves because it doesn’t have a label,” Harit said. Take a look at the results today. In place of a label, text is embossed on the clear plastic in a way that resembles classic glass bottles at first glance. Related tags: Receive Environment + Energy Leader's top news stories two times each week.